A company’s Purpose statement is designed to inspire, particularly those who matter
most to an organization – employees, partners, customers, community members and
investors. It should reflect the organization’s impact on the lives of the people it seeks to
serve. It is about more than making money or increasing production – a Purpose
statement should express the unique, positive difference that a company seeks to make
in the world.
In developing our Purpose statement, we interviewed members of our senior leadership
team and conducted brainstorming activities with superintendents, managers and
directors from across all business units. We identified several key themes, which helped
to shape our purpose statement.
We care…about our employees, their families, our local communities,
the land/environment that we mine, and the planet.
We transform lives for the better.
Our metals are essential for modern society and a sustainable future.
We enable world-class production. We are leaders in operational excellence.
We used these insights to craft a final Purpose statement that aligns with our Values and
provides us with a foundation to stand on, a goal to aim for and a star to steer by.
Our Purpose statement will replace our Vision statement and work with our new Mission
statement, revised to more accurately reflect our investor focus, to represent Hudbay,
our people and our activities.